Hey! I'm Candice Shen.

I lead web marketing at Ramp. Before this, I was a full-stack marketer across unicorns and big tech. Oh, and I'm a Yale MBA.

My story, as a funnel

Awareness. I grew up in Shanghai, and moved to New York City to pursue my dream in media at NYU.
Consideration. I started my career at Attentive, moved into data SaaS at Starburst and Materialize, and most recently worked at Microsoft. Along the way I became marketing's Swiss Army knife: product marketing, account-based marketing, web, and paid.
Decision. I earned my MBA at the Yale School of Management.
Converted. Now I run Ramp's marketing website: growth product management, web development, design, data, behavioral research and copywriting, working with AI agents as much as with humans.
Retention. Outside of work I travel the world: 28 countries and counting, with months spent living in Seoul and Prague.

Listen, You Are Loved: an AI that writes affirmations just for you, then speaks them aloud over music.
Competitive Battlecard AI: paste any company URL and get a sales-ready battlecard on its toughest rivals in minutes.
Pocket Pitch Legends: a location-based football game for the 2026 World Cup that turns your own city into the pitch.